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January is a month of contrasts in terms of food. While with Christmas shopping we could feed an entire block of neighbors, with post-Christmas shopping we can claim that the spinach is made strong in our fridge (although that doesn't last long, and we know it).
Most of us know that we need to go to the supermarket with a list made and a belly full, but do we really know what we are buying? Marketing has taken control of our lives and controls every decision we make when we shop weekly.
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We will analyze small details such as the designs that appear on the boxes of cookies for the little ones in the house or why the most appetizing foods are at our eye level... every detail is thought out to the millimeter so that we buy what we were not looking for.
Now, what does it mean for a food to be light or organic? Why do we accept these terms as a positive quality of the product? It's all thanks to marketing.
By definition, a light food is one that has 40% less fat than its non-light equivalent, but may contain sweeteners or preservatives that its higher-calorie version may not have.
Products considered organic are those that have not undergone genetic modifications but have been manipulated with pesticides or toxic substances, unlike organic products.
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Marketing in the food industry aims to increase the population's spending through marketing techniques that add value to a product even when they do not have it.
The essential thing when making a purchase is to look for what is natural and stop to analyze nutritional labels so that we can be in control of our decisions and not allow ourselves to be manipulated by advertising.
You know what they say: don't eat with your eyes, eat with your head.
